Brand names are everywhere—in our kitchens, in our offices, and stamped on our babies’ foreheads. Brand names are even embedded in our language. How often do you say Kleenex instead of tissue? It’s automatic and it’s alarming. Marketing firms estimate we’re exposed to as many as 5,000 ads a day. But what if all those brand names just disappeared?
Artist Andrew Miller’s photography project Brand Spirit imagines what the world might look like without logos. For 100 days, Miller will take 100 well-known objects likes Rubik’s cubes and Crayola crayons and paint them white. The pure anonymity he grants the objects is both unsettling and captivating, making you pause and consider the presence of commercialism in your daily life.